Your Attention Please

Breasts get a lot of attention. Just not always the kind of attention they deserve. Your Attention Please is a Novartis breast cancer awareness initiative designed to shift that attention toward what actually matters: early detection and screening. I wrote the website and developed experiential, social, and digital campaigns, all while navigating healthcare regulations at every turn. From the tone of voice to the calls to action, every word had to inform, motivate, and pass medical, legal, and regulatory review without losing its edge.

You can view the full site at yourattentionplease.com